You can create a breathtaking website that provides an abundance of useful information to your customers, however, if it’s slow loading, then it might not be successful. Having a fast and efficient website is essential in today’s busy world, and customers expect to be able to access the information they need quickly and easily.
If your website takes too long to load, you risk losing potential customers before they’ve even had a chance to see what you offer. This can have a big impact on the success of your website and, in turn, your bottom line. Below we have explored website loading speeds in more detail.
Why is Loading Speed So Important?
Regardless of what industry you operate in or what type of website you have, loading speed is important for reasons such as;
- User Experience (UX)
One of the most crucial aspects of a website is the experience it provides to its users. When a website is slow, it becomes frustrating to use and this often results in users leaving the site before they’ve really engaged with it. A poor UX can deter customers from returning to the website in the future as well and even impact whether they’d recommend your business to others. In essence, a sluggish website could be turning away potential loyal customers
- SEO Rankings
The vast majority of people navigate the internet with the help of search engines, with Google being a preferred choice. Search engines are responsible for providing users with the most relevant and user-friendly results to their searches and there are numerous metrics used to determine where to rank a website. One of which is speed. If your website is slow, it could be ranked lower by search engines and negatively impact your organic traffic.
- Conversion Rates
For many businesses, their website is more than just a digital presence. It’s a critical tool for conversions, whether this is sales, email sign-ups or any other desired action. There is a direct correlation between website speed and conversion rates, and the faster your website loads, the higher the likelihood of users taking action. This means every second counts and slow load times could be costing you not just user engagement, but revenue. In the competitive online world, ensuring you have a fast website is non-negotiable.`
Common Reasons Why Websites Load Slowly
There are several different reasons why your website could be loading slowly and fortunately, it’s often easier than you might think to improve website speed. A few common reasons why websites take a long time to load include the following;
- Images and Videos
To make a website more visually pleasing and to draw users in, lots of businesses will use images and videos. However, how they’re uploaded can hinder website speed. Large, uncompressed images or videos can impact loading speed and it’s important to optimise any media during the website design process. This can help you to ensure it’s not hindering the user experience and having the opposite of the desired effect.
- Too Many Ads
Advertisements are a pivotal revenue stream for lots of online platforms. Yet, overloading your website with ads, especially unoptimised ads, can result in it becoming frustratingly slow for users. When it comes to online advertising, quality should always be more important than quantity. Make sure that any ads on your website don’t overwhelm the main content.
- Excessive HTTP Requests
Each component of a webpage, from a script to an image, requires a distinct HTTP request for loading. Complex websites with an array of components naturally have more HTTP requests, each impacting the overall loading time. While rich content is valuable, it’s essential to be mindful of the effects of these requests and look for ways to minimise their impact.
- Unoptimised Code
Code is the foundation of any website. When the code is cluttered with bulky lines or relies on outdated plugins, the website can be affected in several ways. Any unoptimised code can influence the loading time of the website and, in turn, user satisfaction. Regularly auditing and refining the website’s backend is crucial to maintain speed and efficiency.
- Lack of Caching
It can be difficult to get your head around, but caching plays a big role in website speed. If a website lacks caching, every visit requires the website to load each element completely from scratch, which can take significantly longer than a website that benefits from caching. Caching retains certain components of a website in a ‘ready-to-display’ state, making future visits much faster and more efficient.
The Solution; Consider Switching Servers
If you’ve fixed all of the above issues and still find your website is slow, it might be time to reconsider your hosting solution. Shared hosting, while cost-effective, might not offer the resources necessary for your website. As the name suggests, shared servers distribute their resources among various websites and each website impacts the others on the server. For example, if one website suddenly experiences a surge in traffic, it can cause others to be much slower. This unpredictability impacts website performance as a whole.
Moving your website to a dedicated server, or even better still a fully managed dedicated server, can help to speed up your website. When you use dedicated hosting services, your website will have its own private server and you will have control over the configuration. With several hosting plans to choose from, you can ensure you have the resources you need to guarantee your website loads fast and is enjoyed by all users.
Finding a Dedicated Server in the UK
In this day and age, no one likes waiting, especially not for a website to load. To give your website and your business the best chance of success, you should ensure your website is loading as quickly as possible, ideally within a few seconds. If you are experiencing slow loading times due to your current hosting solution, get in touch with us at catalyst2 today. Moving to a new server can make more of a difference than you may think.
As a trusted name in hosting solutions, we can provide you with a dedicated server service that’s tailored to your exact needs, ensuring that your website performs at its best. Switching to a dedicated server that’s proactively monitored and frequently updated can help to make sure your website is always running smoothly. If you have any questions about website loading speeds or server hosting, our team will be happy to help. So, contact us today.