It was 2010 when Google first announced that the speed of a web page was becoming a ranking factor in their search algorithm. It made sense – Google’s business is essentially providing good quality answers to questions. If the website they send you to is slow, arguably, it doesn’t meet this quality benchmark. It’s a …
Frequently hailed as a transformative force in the world of e-commerce, Magento has attracted enormous attention as a marketing platform that presents a wealth of appealing possibilities to any web entrepreneur. Here we take a look at some of the key benefits it can bring to your business, as well as some important points to …
When you’re looking to establish a new company, it’s important to have all of your business elements joined up to create that professional look that is going to impress potential customers when they come and view your site. It may seem a small detail, particularly if you are a new start-up who is testing the …
For most start-up companies, particularly those that receive normal amounts of internet traffic, a shared hosting plan is ideal. However, for a larger business, especially those that host huge amounts of data and are more resource intensive, a dedicated server might be a better fit. Below we discuss some of the benefits making a switch …
If you’re on the lookout for a new web hosting provider for your UK business, you’re probably aware that there are literally hundreds of companies out. However you should be aware that all web hosting companies are not born equal. A good web hosting company can mean all the difference between a reliable, well-functioning website …
A WordPress Plugin is (to quote WordPress) a “bit of software that can be uploaded to extend and expand the functionality of your WordPress site.” What that means is that a plugin allows you to do more with your site, giving you more abilities and functions, and in turn increases your professionalism. In short, it …
In the digital age, getting a website is more than just a way to build an online presence, it’s a vital business investment. Not only do large retail businesses need a website, but smaller local businesses can also benefit from taking their business online. Recognising this importance, many businesses are now dedicating significant resources towards …
In the fast-paced world of e-commerce, having a reliable website is an essential factor in success. Whether you also have a brick-and-mortar store or solely a digital shop, ensuring your website is performing at its best can have a direct impact on your bottom line. Factors such as website uptime, ease of navigation and speed …
Designing a website requires careful consideration and several reviews during the development stages to ensure everything is perfect. Once live, it can be easy to assume that no further updates are needed and your website will continue to perform well, however, this isn’t always the case. Regularly reviewing your website is essential to ensure its …
More so than ever before, businesses heavily depend on their websites to improve brand awareness and attract new customers, so the importance of server maintenance shouldn’t be overlooked. Ultimately, the backbone of online business success lies in the reliability and efficiency of servers. For website owners, ensuring the seamless operation of their servers is essential …
In the digital world, first impressions are crucial, especially when it comes to your website. It only takes a few seconds for a visitor to form an opinion about your business based on your website. This short window of time highlights the importance of ensuring your website is not only visually appealing but also fast, …
As 2024 quickly approaches, it’s an opportune time for businesses to review and evaluate the success of their online presence. The end of the year is perfect to reflect on what has worked, what hasn’t and what changes might be needed moving forward. An essential aspect of this review is your website and, in particular, …
Businesses are continually searching for new ways to streamline their operations and optimise their application deployment processes. Kubernetes, a powerful container orchestration platform, has become the go-to solution for managing containerised applications. Its ability to automate deployment, scaling and management of applications makes it ideal for any business currently running applications on multiple virtual machines …
When reviewing website performance and the success of digital marketing campaigns, there are several important metrics that business owners will compare. One of these metrics is the ‘bounce rate’ and a high bounce rate can be an indication that something isn’t working. Understanding what’s causing visitors to bounce off your website is key to making …
Different times of the year present different challenges for retailers and e-commerce businesses. The lead-up to the holiday season is known for being busy and Black Friday, in particular, is a monumental day where shopping activity reaches a peak. With more businesses now offering Black Friday deals online for a few days or even a …
When trying to reach a wider audience, having a good online presence is crucial. A website can help to increase brand awareness and get more people talking about your products or services. The importance of a website extends beyond brand visibility though, it will become a platform for customer engagement and business transactions. However, simply …
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